The idea: To place advertising based programming on monitors within Indianapolis city buses.
The gems: I got a placement contract with IndyGo and had agreements with ClearChannel. I designed the prototype and afforded to fit two GM Hybrid buses.
The lemon: I was a tad cocky and thought my idea was brilliant however, it was deemed “stupid” by VC’s in 2004. Never got funded.
The result: Never made it out of prototype, testing phase.
Lesson learned: You have to build a team! You cannot do everything yourself. Secure financing/investments before engaging the business strategy. You cannot run a business on hope and a wish.